Do you ever find yourself skimming the pages of your favorite magazine and thinking, “why isn’t my brand featured here?” Or watching a segment on the TODAY Show highlighting the hottest holiday gifts and wish that your brand was one of them?
You have innovative products or a unique service with an engaged consumer base, but you just can’t figure out how to get your brand in front of the editors and influencers that you KNOW would fall in love with your offerings. You don’t know where to begin, how to find the right contacts, how to pitch your brand, or what to do next if an editor expresses interest.
You’re busy running your company and living your life. (Your time is too valuable to be wasted trying to figure this PR stuff out for yourself!)
This is what I do every day at Jeneration PR; our retainer clients pay thousands of dollars PER MONTH for our services. I’m going to teach you how to do what we do successfully: all of my insider info, my years of expert know-how, what we do to cut through the clutter and get the attention of editors, securing great press for our clients…. I’m going to teach you all of it!
I can give you the secrets to make your products irresistible to editors and customers. I will give you real life examples of pitches that have resulted in huge national press features and examples of strategies that get results for you to translate into your own business!
I’m Jen Berson, Founder of Jeneration PR, and I’ve been promoting brands like yours for over a decade. I was previously a civil litigation attorney, but after four years of practicing law, I knew I had to make a change and pursue work that I was truly passionate about, promoting brands that I 100% believed in. I quit my job at a prestigious law firm to go out on my own, and I worked for free until I “figured it all out.” I learned all of the best tactics ON MY OWN and
have used these same tips and techniques to land my clients on dozens of TV shows including “Ellen,” “Access Hollywood,” “TODAY Show,” “Extra TV,” “E! News,” and in the pages of hundreds of magazines like VOGUE, InStyle, People Magazine, HGTV Magazine, Redbook, and more. You name it; we’ve had our clients featured there.
I’m Jen Berson, Founder of Jeneration PR, and I’ve been promoting brands like yours for over a decade. I was previously a civil litigation attorney, but after four years of practicing law, I knew I had to make a change and pursue work that I was truly passionate about, promoting brands that I 100% believed in. I quit my job at a prestigious law firm to go out on my own, and I worked for free until I “figured it all out.” I learned all of the best tactics ON MY OWN and have used these same tips and techniques to land my clients on dozens of TV shows including “Ellen,” “Access Hollywood,” “TODAY Show,” “Extra TV,” “E! News,” and in the pages of hundreds of magazines like VOGUE, InStyle, People Magazine, HGTV Magazine, Redbook, and more. You name it; we’ve had our clients featured there.
I’m a busy mom of two young boys and run a thriving PR & social media marketing firm promoting internationally recognized beauty, baby and lifestyle brands. Like you, I don’t have a lot of extra time in my day to learn a new skill that isn’t going to save me time and make me money in the long run. That’s what my course will do for you and your business: Bring you more customers through the media, and make you more money so you can work smarter—not harder—and ultimately be more profitable!
I am so excited to launch this comprehensive, self-study course that takes all of my PR and marketing know-how gained over the last decade of running my PR firm, and packages it in fun, easy to follow step-by-step modules, lessons & workbooks that will make you a media-savvy mastermind in no time. It’s like you’re getting all the strategy and secrets that make my firm successful, so you can produce professional PR results for your own business.
I have known Jennifer Berson online for over a year now. I was immediately drawn to her from her professionalism and the way she portrayed herself as an expert in the PR industry. Of course, that doesn't always mean someone is legit, but Jennifer is definitely the real deal! I've had the privilege to get to know her personally and meet in real life as well. And the person she is professionally and online is exactly who you get when you work with her.
As a blogger, business woman, and mom, it's super important to me to surround myself with the right people to help me grow my business, and I am so grateful to have Jennifer in my life. I have seen a number of PR "experts" out there but not one of them has provided me the tools, advice, resources, and results that Jennifer has done consistently. As a member of her Facebook group, I love the resources she shares frequently to help me actively promote my business. She is quick to offer supportive advice and answer questions from everyone, and if she doesn't have the *best* answer, she finds a leading expert to share the best answer. Jennifer is all about value and helping those around her succeed. I can honestly say my brand and business is better off thanks to Jeneration PR.
JENN HERMAN Social Media Expert & Founder of Jenn’s Trends
I will present you with easy to follow, actionable lessons that will help you understand how to promote your business and take action to get your own press. No fluff, no BS. We’ll get right down to it, because I don’t want to waste your valuable time.
With Press Success, you can go at your own pace and start anytime you’re ready. It’s for serious entrepreneurs who are ready to take the next step to grow their business, get the media’s attention and meaningfully increase sales.
I will teach you how to build your business using the media to create interest in your brand. Your customers want to hear about your products/services, and you can get the media to tell them about it! Everything I teach you has been personally tested and executed to land our clients national print, online and televised media placements.
I want to share my experience implementing the advice of our phenomenal mentor and leader, Jennifer Berson. I posted a question just before an op ed I wrote for Bloomberg was published, asking for advice about how best to promote the article once it went live. Within minutes of my question, Jen provided me with a detailed list of specific promotional actions to take upon publication, many of which would’ve never occurred to me. I immediately began implementing the items on Jen's checklist once my feature was published. I did everything else Jen recommended, with great results. I am writing this now to (a) give Jen mad props and (b) let all of you know what I experienced so maybe others can benefit.
I also want to report that I have now been asked to be a regular Bloomberg contributor, based on the success of my first article. So, all in all, a really great experience. Thank you so much Jen. You rock!
RACHAEL TESSA GEZERSEH LawCareerLab
Through my course, for just $997, I will teach you how to get more sales and more visibility for your brand through influencer seeding, editorial placements including TV segments, and more, saving you tens of thousands of dollars. Best of all, after you secure your first few placements, the course will pay for itself. I’m excited for you to make the investment in yourself and your business to take things to the next level!
I wanted Press Success to be affordable so that I could help as many businesses and entrepreneurs as possible. As a result, I crammed as much info into this class as I possibly could. I would lie awake at night thinking of ways I could add more value and content to make this course the most complete and comprehensive PR program for entrepreneurs available for the money. I want to empower you to take charge of your own publicity and growth of your business.
This is a course about the proper planning & implementation of a PR strategy, and how it will complement the specific goals that you are looking to achieve.
Jen is my fairy PR-mother! I have learned so much from the valuable info in Press Success, the content she sends to her mailing list and the community she has created with her Jeneration Entrepreneurs Facebook group. With the tools I have learned from her about how to pitch, I was able to get my products placed in one of my dream publications—Essence Magazine!
SHARI NEAL WILLIAMS Bon Bon Vie
This welcome Module will help get you into the right mindset for Press Success. You can’t build towards greatness if you don’t have a strong foundation. In Module 1, you’ll learn what exactly PR is, and what it can do for you and your business, as well as my philosophies for Press Success.
This Module is all about Planning for PR Success and giving you the building blocks to build a killer plan tailored to your business. We’ll focus on gathering & leveraging your assets, uncover who your target customers are, and how to reach them. We’ll create a PR plan for your specific goals --one that will match and enhance all your business objectives and take your business to the next level
In this Module, you’ll learn exactly how to craft a compelling pitch that will get read and get a response, landing you and your brand coverage in the media. You will discover the steps you need to come up with persuasive, relevant & timely story ideas--the keys to securing press. We will also address some specifics for Brands and for Experts, so no matter what your focus is for your business, you will be primed for Press Success.
This section is focused on converting pitches to press features and will let you flex all the new skills you’ve acquired so far. We’ll talk specifics about pitching for TV & print magazine features, guest blogging & podcast opportunities. We’ll give you the inside scoop on celebrity seeding, and blogger & influencer engagement, so you can work these key strategies into your media plan. You will also learn the delicate art of the follow-up, so you don’t leave any opportunities for great press on the table.
Congrats, you’ve secured your first placement. Now what? It's time to talk about leveraging your media placements. You’ll learn how to paste up clips for your website and/or marketing kit and amplify your press results via social media and email marketing, creating even more potential for pumped-up sales. Get ready for those results to snowball!
But there’s a catch… I am so confident that our methods will work for you, you have to actually do the work in order to get a refund. Just show me your pitch you developed in the program, where you sent it, and if you still don’t feel like you got any value out of Press Success, our team will gladly issue the refund.
Checking into Press Success is absolutely zero risk, so I hope you’ll make the investment in yourself today.
I know you’re an extremely busy entrepreneur, so I sincerely appreciate your time. The coursework you’ve just read about is comprised of real life, actionable information. When you finish the program, you will be left with more than just theories and general information in need of deciphering.
Instead, you will be armed with actionable and effective easy to follow steps that will work to secure you press, building your brand and driving sales in the process.
I am truly excited about the opportunity to share my PR know-how with you and am personally invested in seeing your business grow & shine! Here’s to growing our businesses together!