Press Success

You know you have great products or services that editors would unquestionably love, but you have absolutely no idea how to get them to discover your brand and take notice.

And you've most certainly come to the right place!

Let's do this!

I’m Jen Berson, Founder of Jeneration PR, and I’ve been promoting brands like yours for over a decade. I was previously a civil litigation attorney, but after four years of practicing law, I knew I had to make a change and pursue work that I was truly passionate about, promoting brands that I 100% believed in. I quit my job at a prestigious law firm to go out on my own, and I worked for free until I “figured it all out.” I learned all of the best tactics ON MY OWN and

have used these same tips and techniques to land my clients on dozens of TV shows including “Ellen,” “Access Hollywood,” “TODAY Show,” “Extra TV,” “E! News,” and in the pages of hundreds of magazines like VOGUE, InStyle, People Magazine, HGTV Magazine, Redbook, and more.  You name it; we’ve had our clients featured there.

I’m Jen Berson, Founder of Jeneration PR, and I’ve been promoting brands like yours for over a decade. I was previously a civil litigation attorney, but after four years of practicing law, I knew I had to make a change and pursue work that I was truly passionate about, promoting brands that I 100% believed in. I quit my job at a prestigious law firm to go out on my own, and I worked for free until I “figured it all out.” I learned all of the best tactics ON MY OWN and have used these same tips and techniques to land my clients on dozens of TV shows including “Ellen,” “Access Hollywood,” “TODAY Show,” “Extra TV,” “E! News,” and in the pages of hundreds of magazines like VOGUE, InStyle, People Magazine, HGTV Magazine, Redbook, and more.  You name it; we’ve had our clients featured there.

I have also been featured on:

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I have known Jennifer Berson online for over a year now. I was immediately drawn to her from her professionalism and the way she portrayed herself as an expert in the PR industry. Of course, that doesn't always mean someone is legit, but Jennifer is definitely the real deal! I've had the privilege to get to know her personally and meet in real life as well. And the person she is professionally and online is exactly who you get when you work with her.

As a blogger, business woman, and mom, it's super important to me to surround myself with the right people to help me grow my business, and I am so grateful to have Jennifer in my life. I have seen a number of PR "experts" out there but not one of them has provided me the tools, advice, resources, and results that Jennifer has done consistently. As a member of her Facebook group, I love the resources she shares frequently to help me actively promote my business. She is quick to offer supportive advice and answer questions from everyone, and if she doesn't have the *best* answer, she finds a leading expert to share the best answer. Jennifer is all about value and helping those around her succeed. I can honestly say my brand and business is better off thanks to Jeneration PR.

JENN HERMAN Social Media Expert & Founder of Jenn’s Trends

I’M GOING TO GIVE YOU MY SIMPLE, STEP-BY-STEP, PROVEN ROADMAP FOR PR SUCCESS.

Join Jen in Press Success

I want to share my experience implementing the advice of our phenomenal mentor and leader, Jennifer Berson. I posted a question just before an op ed I wrote for Bloomberg was published, asking for advice about how best to promote the article once it went live. Within minutes of my question, Jen provided me with a detailed list of specific promotional actions to take upon publication, many of which would’ve never occurred to me. I immediately began implementing the items on Jen's checklist once my feature was published. I did everything else Jen recommended, with great results. I am writing this now to (a) give Jen mad props and (b) let all of you know what I experienced so maybe others can benefit. 

I also want to report that I have now been asked to be a regular Bloomberg contributor, based on the success of my first article. So, all in all, a really great experience. Thank you so much Jen. You rock! 

RACHAEL TESSA GEZERSEH LawCareerLab

Press Success is high-touch and interactive. Through our monthly training calls and private Facebook group, you will get access to me and our community. I’m so thrilled to finally be able to share everything I know with you!

This is a course about the proper planning & implementation of a PR strategy, and how it will complement the specific goals that you are looking to achieve.

When you sign up for Press Success, you will get:

  • Instant, lifetime access to the entire program, so you can go at your own pace
  • 5 easy to follow step-by-step Modules, including videos, slide decks, Tip Sheets, Checklists and Workbooks
  • Access to Jeneration Insiders, our Private FB group of over 1000+ Entrepreneurs across the world. In our community, I host a weekly training on FB Live, and you will be able to ask questions, share successes, and interact with me and the Insiders’ community
  • How to plan your PR Strategy around an editorial calendar
  • Editorial lead times, so you never miss a seasonal opportunity to get press
Let's get started!

Jen is my fairy PR-mother! I have learned so much from the valuable info in Press Success, the content she sends to her mailing list and the community she has created with her Jeneration Entrepreneurs Facebook group. With the tools I have learned from her about how to pitch, I was able to get my products placed in one of my dream publications—Essence Magazine!

SHARI NEAL WILLIAMS Bon Bon Vie

01

Understanding PR

This welcome Module will help get you into the right mindset for Press Success. You can’t build towards greatness if you don’t have a strong foundation.  In Module 1, you’ll learn what exactly PR is, and what it can do for you and your business, as well as my philosophies for Press Success.

02

Prepare for Press Success

This Module is all about Planning for PR Success and giving you the building blocks to build a killer plan tailored to your business. We’ll focus on gathering & leveraging your assets, uncover who your target customers are, and how to reach them. We’ll create a PR plan for your specific goals --one that will match and enhance all your business objectives and take your business to the next level

03

Pitch Perfect

In this Module, you’ll learn exactly how to craft a compelling pitch that will get read and get a response, landing you and your brand coverage in the media. You will discover the steps you need to come up with persuasive, relevant & timely story ideas--the keys to securing press. We will also address some specifics for Brands and for Experts, so no matter what your focus is for your business, you will be primed for Press Success.

04

Land That Coverage

This section is focused on converting pitches to press features and will let you flex all the new skills you’ve acquired so far. We’ll talk specifics about pitching for TV & print magazine features, guest blogging & podcast opportunities. We’ll give you the inside scoop on celebrity seeding, and blogger & influencer engagement, so you can work these key strategies into your media plan. You will also learn the delicate art of the follow-up, so you don’t leave any opportunities for great press on the table.

05

Leverage Your Wins

Congrats, you’ve secured your first placement.  Now what? It's time to talk about leveraging your media placements. You’ll learn how to paste up clips for your website and/or marketing kit and amplify your press results via social media and email marketing, creating even more potential for pumped-up sales. Get ready for those results to snowball!

Plus some awesome bonuses:

  • Tech training - How to quickly (and easily!) edit & clean up your “press wins” to get them ready to share
  • Quick & Easy Editorial Calendar Planner so that you never miss a deadline to be featured
  • Headline Hacks Cheat Sheet – Access to our list of over 100 headline “thought starters” that you can use to help you craft a subject line to grab an editor’s attention.
  • Talk the Talk - Your Ultimate Insider’s Guide to PR Terminology – so you can be in the know like a pro!
  • And other exclusive surprises...
Take me there!

I’m extremely confident that these teaching tools will benefit your business - so confident that I’m offering a full 30-day money back guarantee.

I am truly excited about the opportunity to share my PR know-how with you and am personally invested in seeing your business grow & shine! Here’s to growing our businesses together!

Cheers, Jen

I'm ready for Press Success!

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Frequently Asked Questions

Jen has been featured on: