“Jeneration's excellent connections, guidance, and professionalism has allowed Sigma to be featured in several relevant publications and has facilitated the connection with new clients and business partners. The team has created great opportunities for our brand even during challenging times.”
Simone Xavier
Co-Founder & Chief Creative Officer, Sigma Beauty
Already beloved by makeup artists and influencers, they wanted that same brand love from top-tier beauty media.
WHAT WE DID
We built a digital press strategy focused on the outlets their customers actually read and trust. We leveraged our media relationships, positioned Sigma as an industry leader, and created strategic storytelling around key launches.
THE RESULTS
In our first three months: 300+ million impressions and dozens of features in Glamour, POPSUGAR, Byrdie, Harper's Bazaar, Who What Wear, and more. When COVID hit and other beauty brands saw a dip in coverage, we saw a spike—editors came to us for founder interviews and expert commentary.
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