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XO Mints

Who doesn’t love fresh breath? Introducing a new breath mint brand in an oversaturated market is no easy task. The Founder of XO Mints called on Jeneration PR to successfully launch their new, sexy lifestyle brand of breath mints.  In a short launch period, we secured placements in The Knot as a wedding essential for brides, Fab Fit & Fun declaring they are “obsessed” with XO Mints, and more features reaching the brand’s target demographic such as Beauty Blitz, OK Magazine’s issue launch event and print issue, Star Magazine, and InTouch’s “What’s Hot” column. 

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