When the world-wide, beloved brand, Skip Hop, was looking for a comprehensive agency to help them promote their company, implement product launches, and tackle their social media needs, Jeneration PR was more than up for the challenge. As passionate Skip Hop fans and consumers ourselves, we knew their products would be a complete home-run for our contacts.
By spearheading both traditional and digital PR approaches, we have landed Skip Hop coverage in top publications like People, Us Weekly, The New York Times, and The TODAY Show (to name a few) as well as put the brand into the hands of the most connected parenting & lifestyle influencers. Partnering with influencers alone has garnered tens of millions of impressions and engagement each month. We have also helped to grow their social media following to over 650,000 by utilizing our talented creative team to design original social media assets, including lifestyle photography, flatlays, and animated GIFs.
Due to our strong history and relationship with the brand, Jeneration has remained in place as part of the team to support them during the acquisition by Carter’s, Inc., as well as during their integration into the Carter’s portfolio of brands.
Despite competing in a saturated field with other top baby brands, we have consistently kept Skip Hop in the public eye by securing media coverage in top-tier publications for their hundreds of products and dozens launches each year.
“Jeneration PR has proved itself time and again as a valued partner, helping to successfully launch many new products in new categories for our brand. The quality and frequency of their press results are unparalleled due to their deep-seated media relationships with both traditional and digital media, as well as influencers. Jen and her team are always highly responsive, work hard to offer solutions, think creatively and are fun to work with. In hiring Jeneration PR, we made the decision to couple with a boutique agency in order to gain a more personalized approach, and they have delivered in spades.“