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Sigma Beauty is a global beauty brand, known for its patented technology and innovative solutions. Beloved by makeup artists, industry insiders and influencers alike, the company wanted to foster that same brand love with top-tier beauty and lifestyle media outlets.


Sigma Beauty turned to Jeneration PR for a digital press strategy that would yield consistent coverage with the outlets its target customers read and trust most. Jeneration rose to the challenge, and during our first three months of partnering, we secured more than 300 million impressions and dozens of press features in online publications like, POPSUGAR, Byrdie, Harper’s Bazaar online, Who What Wear and many more.


To secure continuous top tier coverage, we leveraged our robust network of deep-seated media relationships, strategic positioning of Sigma as an industry leader and creative storytelling around key product launches.  


These strategies kept Sigma relevant and top-of-mind for our press contacts, even driving features in the midst of COVID-19. When many other beauty brands saw a dip in media and consumer interest, we saw a spike as editors turned to us for interviews with Sigma’s founder, features on keeping brushes and cosmetics clean and insight on how the beauty industry would navigate the crisis.


Services Offered:

  • Traditional & Digital PR
  • Product Launch Campaigns
  • Thought Leadership


We at Sigma Beauty are thrilled to have partnered with Jeneration’s experienced and strategic team to achieve our PR goals. Jeneration’s excellent connections, guidance, and professionalism, has allowed Sigma to be featured in several relevant publications and has facilitated the connection with new clients and business partners. The Jeneration team is knowledgeable, has great attention to details, and has created great opportunities for our brand even during challenging times. We are enjoying working with the Jeneration PR team to strategically communicate our brand’s mission to existing and new clients, and we look forward to growing together.

Simone Xavier, Co-Founder & Chief Creative Office, Sigma Beauty

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