Pura D’or is an all-natural personal care brand with top-selling hair care, skincare and body care products. Well-known among Amazon shoppers for its highly-rated hair loss solutions, Pura D’or wanted to build upon that success to create media momentum for more holistic brand awareness, to raise the profile of its other product lines and to support upcoming launches.
The company partnered with Jeneration PR for a national press campaign, targeting digital outlets that consumers turn to for product recommendations. We kicked off our partnership at the height of the COVID-19 pandemic and leveraged our industry expertise and deep-seated media connections to get the brand the attention it deserves even during a difficult time.
In our first 6 months of working together, we secured dozens of top-tier features with outlets like Who What Wear, Refinery29, People, E! Online, Women’s Health, and many more. Impressions totaled more than 165 million, but most importantly, yielded direct benefits to the company’s bottom line driving sales and earning Best Seller and Amazon’s Choice badges for products.
We are very impressed with the results that we are getting from working with the Jeneration PR team. With the recently published articles linking to our Amazon page, we have been able to earn back a couple of Amazon’s Choice badge and Best Seller badge.