Click here to get our free pr essentials cheat sheet!


To support the launch and ongoing promotion of its new flagship breast pump, the Luna, Motif Medical sought an experienced, connected PR team that specialized in baby products.


With connections to the top editors, writers and influencers in the parenting world, we developed a strategy that would position the Luna as the must-have breast pump for busy moms who wanted more milk in less time. 


We paired earned and paid opportunities to target the outlets that new moms turn to for product recommendations. This resulted in coverage from top parenting outlets like Gugu Guru, Red Tricycle, Mommyhood 101, Pregnancy & Newborn, Romper, and Fatherly as well as mainstream lifestyle outlets like, PureWow, Brit + Co and Yahoo! Lifestyle. 


In addition to digital and print media efforts, we created strategic partnerships with Instagram influencers and industry experts. Our partnerships yielded unique content that Motif could re-share with its own communities while reaching new and relevant audiences. One such partnership with a niche breast pumping expert became the company’s top driver of website traffic for 2019.



Services Offered:

  • Traditional & Digital PR
  • Paid & Organic Influencer Outreach
  • Strategic Brand Collaborations


Upon working with Jeneration I was immediately impressed with Jennifer and her team’s ability to quickly understand our company’s brand, customer, mission, and vision from day one. I’ve worked with countless agency-partners in my career but none have achieved the level of understanding that I expect in a partner that quickly. This is just one example of the level of investment they give their clients. 

Brandon Fonville, Director Motif Medical

Back to case studies

Sign up below to discover

everything you need to get your brand set-up to be a Media Magnet, with our must-have PR Cheat Sheet!

Press Essentials Checklist

Privacy Policy: We hate spam and promise to keep your email address safe