Little Giraffe wanted to utilize strategic public relations to transform its business into an upscale brand that embodied the new tagline, “Little Giraffe is LOVE.” They also wanted to evolve Little Giraffe brand awareness from solely a baby blanket brand to include a new high-end collection of home accessories and apparel, reinforcing their marketing goal that the brand is “not just blankets anymore.” Finally, they wanted to launch “Little G” plush toy, Little Giraffe’s iconic logo come to life.
• Coordinated a strategic outreach to media and celebrities to create demand and awareness for both the Little Giraffe and Giraffe at Home brands.
• Key insider relationships were also leveraged with production on various popular TV shows to place the Little Giraffe brand in wardrobe or on set.
• Cost-efficient blogger and tastemaker outreach campaigns were implemented to announce new product releases and celebrity news, social media giveaways to keep the buzz going.
• Celebrities like Suri Cruise and online influencers like Perez Hilton were seeded with a Little G plush toy to create demand for the product.
• Two mentions were secured in The Robb Report Collection including the prestigious “50 Fantastic Gifts” Guide.
• Press coverage was Garnered on the Today Show, Access Hollywood, Fox 11 Morning News and The View as the Must-Have accessory for Hollywood’s new moms, including celebrity fans Angelina Jolie, Katie Holmes and Suri Cruise, Jennifer Garner and Jessica Alba.
• Little Giraffe products were also featured several times on Access Hollywood, The Ellen Degeneres Show, The Katie Couric Show, the TODAY Show, The View and more, creating significant consumer demand based on those placements, as reported by retailers and online sales.
• Through our efforts, Little G plush toy was named “Top Toy of the Holiday Season” by Perez Hilton, “IT Item of the Year” by Earnshaw’s Magazine, and secured features on Access Hollywood and a full page in People Magazine “Suri’s Best Friend, Life of an A-List Toy.” Little G became one of the best-selling items in Little Giraffe’s collection!
“The exposure generated from Jeneration’s efforts the last 9 years have resulted in significant visibility for our brand. They’ve helped get our products to A-List celebrities, editors, and online influencers, creating incredible consumer demand and increased sales year after year.”