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JeNu High Tech Beauty

We’re huge fans of the JeNu brand, and were thrilled to have the opportunity to take over the press efforts and introduce our network of influencers, editors and producers to the JeNu infusion system.  We were unsure of how our pitches would be received since this was not a new brand at the time of our outreach. But rather than to go broad and send pitch far & wide (hoping for results), we developed a strategy to go deep and work to secure first hand narratives of our contacts’ personal experiences with the JeNu device. The approach was a success, and as a result we were able to secure press placements for this brand on Dr. Oz, The Wendy Williams Show, Vogue, The Zoe Report, Forbes, ELLE, WWD and more. Our results not only supported the sales efforts for the brand, but had the added benefit of positive SEO results and reputation management, significantly impacting JeNu’s online sales.


Services Offered:

  • Traditional & Digital PR
  • Visual Asset Creation
  • Influencer Seeding

Testimonial

“There is a famous saying; ‘Opportunities don’t happen, you create them.’ The team at JeNu lives and breathes by that mantra and so it only made sense that we look for a PR agency that did the same. Jeneration’s approach was not only refreshing…we could also feel how much they believed in our brand and products. The decision to leave a big, well-known agency for a smaller boutique agency wasn’t easy but it was worth it. We are only 6 months into the partnership and already seeing incredible results.”

NATALIE GUZMAN, CMO

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