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Chambord

Chambord sought increased brand awareness for their Black Raspberry Liqueur among target customer segments. They wanted to launch a new marketing campaign focused on including Chambord in celebrating life’s everyday moments with friends. They also wanted to introduce the Chambord brand to key influencers at a series of events targeted at fashionable women, ages 21-39.

Jeneration’s Strategy:

• Secure Chambord sponsorship at a high-profile fashion show and Hollywood party attended by A-List guests

• Partner with Hostess with The Mostess® to create a series of innovative, hands-on entertaining events highlighting Chambord as a key component of life’s everyday celebrations.

Results:

• Produced “Celebrate Like Royalty” runway show at Boulevard 3, sponsored by Chambord and attended by celebrities, tastemakers and targeted media.

• Launched Hip Hostess Series, a series of interactive party-planning events which have been attended and well received by thousands of women in seven key national markets.


Services Offered:

  • Large-Scale Event Production
  • Tastemaker Outreach
  • Secure “Purple Carpet” Attendees
  • Media Relations, Pre- & Post-Event

Testimonial

“Jeneration PR outpaces the competition with good old fashioned hard work, reliability, and dedication. Jeneration’s contributions to the large-scale event we produced together were priceless. Jen’s company was able to not only secure a multitude of sponsors, but her resourcefulness, organizational and communication skills have been invaluable. Jen’s work ethic is unsurpassed, and the passion she exudes for her clients is contagious. Working with Jen has not only been fun, but also a pleasure. I’d hire her and the Jeneration team again in a second!”

VALERIE KELLY – MARKET BRAND MANAGER

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