PR tips, industry trends, and behind-the-scenes from Jeneration PR.
BROWSE BY CATEGORY
I’ve had this exact conversation more times than I can count. A beauty founder comes to me and says, “I want to get into Allure.” Not “I want to build a brand people trust.” Not “I want press that actually...
Last week I watched someone shopping for a vitamin C serum ask ChatGPT to pick one for her. Not Google it. Not scroll ten tabs and read reviews. Ask it. She got three brand names, a quick rationale for each,...
A parent scrolling for a baby product is not shopping the way she shops for anything else. She is not looking for the cutest option. She’s looking for the one she won’t regret. That’s the thing founders in this category...
At Jeneration PR, we’re proud to work closely with some of the industry’s top beauty brands ranging from indie startups to household names, implementing creative, effective PR strategies to increase their revenue, launch new products, and reach target customers in...
Beauty is in our DNA at Jeneration PR. We work closely with brands ranging from indie startups to household names, using the power of beauty PR to increase their revenue, launch new products, reach target customers and gain credibility in...
You. Are. A. Mother. Effing. Badass. As I trudged up the steep face of Snowbasin mountain in Utah for the fifth time that day, in the dark, this became my mantra. I didn’t think about how exhausted I felt or...
