Meet Jen Berson

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Meet Jen Berson

JenerationPR_BTS-36Jennifer founded Jeneration PR in 2005 after several years of practicing as a civil litigation attorney. Frustrated with the lack of creativity and slow pace of work in litigation, she began promoting a cosmetics line that she discovered on a trip to Europe and enjoyed it so much that it served as a catalyst to leave the legal field and pursue a fulltime career in public relations.

It was a perfect fit; Jennifer’s legal background provides her with a strong business sense that helps to keep clients focused and on track. And, like all of her clients, Jennifer is an entrepreneur and possesses the passion and drive to help propel their businesses forward as her own company continues to grow.

Jennifer is now a regularly featured PR & social media expert on American Express OPEN Forum for small business and has been featured in the New York Times, Entrepreneur magazine, PR Week, Los Angeles Daily News, Fox 11 News, TV Guide Network’s “Hollywood 411” and was profiled on Apple.com. Jennifer was also featured in the “Limelight Series” on PR Web, and selected by Babble.com as one of the 10 “Mompreneurs Who Made it Big!”

Jennifer recently launched Jeneration Academy, a community and resource for entrepreneurs to learn the best tips & tactics to grow their brands, create brand awareness and increase sales on their own. She has also taught “Principles of Entrepreneurship” in the Beauty and Cosmetics department at the Fashion Institute of Design and Merchandising (FIDM). Jennifer graduated summa cum laude from UC Santa Barbara with a degree in communications and holds a JD from the University of Southern California law school. She lives in Sherman Oaks with her husband Kevin, their two young sons, and their kitty Harley.

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