NEW YORK – Skip Hop, a global lifestyle brand devoted to designing innovative products for parents, babies and kids, appointed Los Angeles-based public relations and social media marketing firm Jeneration PR as its agency of record after an extensive selection process.
“There is no stopping the speed in which information is consumed and shared with our consumers – especially in the world of baby and toddlers,” said Debbie Lee, Vice President of Marketing, Skip Hop. “To ensure we’re in lock-step with our customers, we’re excited to consolidate our PR, influencer and social efforts under the Jeneration team and take a more holistic approach to our outreach and engagement.”
Jeneration PR’s broad expertise in the baby and kids space was key to winning the account. In addition to utilizing its deep-seated media relationships, the agency will call upon its influencer/celebrity connections and social media savvy to execute strategy across a number of platforms for the brand, further driving awareness and engagement among Skip Hop’s target consumer – parents everywhere.
“As a mom of two, I have used Skip Hop products for many years and know from experience that they truly are must-haves made better,” said Jennifer Berson, Founder and President of Jeneration PR. “Our team couldn’t be more thrilled to add this celebrated and respected brand to our roster of clients, and we look forward to representing the brand in numerous facets from traditional media to influencer marketing.”
About Skip Hop Inc.
At Skip Hop, we know that the world of new parenthood is a fine balance of being overjoyed and overwhelmed. We’re here to tip that balance with stylish, well-curated products known as “Must-Haves made Better.” Skip Hop products are embraced by families who crave smartly designed, highly functional solutions that simplify decision-making. Founded in 2003 and based in New York City, Skip Hop is one of the best-selling and most globally recognized brands for parents, babies and kids. For more information, visit www.skiphop.com or join the conversation on Facebook or Instagram by using #skiphop #MustHavesMadeBetter.
About Jeneration PR
Founded in 2005, Jeneration PR is an award-winning, full-service public relations & social media marketing firm specializing in promoting beauty, baby & lifestyle brands. Based in Los Angeles, Jeneration PR maintains deep-seated relationships with editors, social influencers and celebrity contacts to provide a comprehensive approach to promoting brands through traditional & “new” media strategies. Jeneration offers the close attention and superior personal service typically found at a smaller firm, as well as the resources, industry access and strong media connections most often associated with a large agency.