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Once you know who you want to go after, and the angle you want to cover, it’s time to craft that perfect pitch.

A pitch will encourage an editor or publication to feature you, by making their job easier and providing content or story ideas on timely and relevant topics.

Some questions to get you started:
What story angles will you pitch? How do you plan to set your products apart from the competition? Will you position yourself as an expert in your field? What seasonal trends & stories can you focus on? What specific messages should be aimed at each group of target customers? How can you align your business, product, brand or service with a trending topic?

By getting a little creative, you can get a LOT of traction!