The new year is a perfect place to start planning your PR goals to help make 2016 your best year in business yet! We’ve launched a series of #JenPRTips that we’ll be sharing weekly on Instagram and our blog each Wednesday.  We’re starting with the basics and working our way forward this year, beginning with planning a successful PR strategy.

#JenPRTip 01:

If you’re like me, you’ve hit the ground running this new year, full of ideas how to take your business or career to the next level. All these ideas and renewed fervor is great, but the hard truth is that it won’t get you anywhere unless you plan to put those ideas into action, especially when it comes to your PR and media strategy.

Seems obvious, right? But it can be quite easy to get carried away when dreaming up your PR strategy. Aim high but start with smaller, accomplishable steps to build the bridge to success. Really think about what you hope & expect to get out of your PR campaign, but within the context of your larger business goals.

Are you launching a new brand, a new product, trying to reach a new segment of consumers, hoping to increase sales, or trying to manage your public image? All of these goals would affect your approach about how you are pitching the media. If you’re working with an agency, always discuss your expectations, and beware of a firm that over-promises and under-delivers.

When we start working with a new brand, we always ask them for their “Top 10 Wish List” to help serve as a roadmap for our success.

Once you know what you want, you can break it down into actionable tasks to keep you on track on year long.

Tell us, what is on your Top 10 Media Wish List for your business?  What is your “dream placement” for your product?