I stumbled on this interesting visual about the best time of day to share content on each of the various social media platforms. The goal of sharing content is to try for maximum engagement: clicks, shares, likes & comments. The more interaction, the more people who are seeing your message. And, after all, isn’t that why you’re using “social” media in the first place?
I can’t locate the source of this infographic, but it seems consistent with other information I found on the subject. When I posted this on Twitter, I had a lot of people ask me whether times were Eastern or Pacific. Seems that all times should be considered in PST. If you’re interested in learning more about increasing your engagement on social media by posting at optimal times, you can read more on Forbes.